The masses are asses.

Just yesterday Jaquandor was complaining about pre-movie ads. I couldn't agree more, but it seems we are in the minority. I don't mind an ad that is well done, in fact every year, we attend a screening of the British Television Advertising Awards. A well done ad is much like a short film. The problem is that most, if not all, of the advertising I have seen before movies, is mediocre at best. I haven't seen any of the 20 minute behind the scenes productions that are mentioned in the article, but it seems these occur before the movie start time, so I don't think these would bother me as much. Unfortunately, this survey seems to indicate that we can look forward to more pre-movie advertising.